We are back from our Jet Ski Party with JC Hill over at Alvarado Street Brewery in Monterey, CA. We talk about many current topics including:
- Introduction to Alvarado Street Brewery
- Approach to brand identity and beer identity
- Lager's current role in beer
- Designing cool cans
- Managing collaborations
- The old guard vs. new guard in Northern California
- Secondary / black markets.
And much more!