We are joined by founder of Turn It Up Media and former marketing director of Oskar Blues Chad Melis. We discuss many things including:
- How Danny got linked up with Chad years ago.
- How Chad got his start with Oskar Blues.
- Chad's involvement with the iconic branding and product introduction at Oskar Blues.
- Having fun with the packaging.
- Incorporating a outdoor lifestyle into a national brand.
- Oskar Blues speed and approach to rolling out products.
- Scaling up to CANarchy.
- Leaving Oskar Blues to start up Turn It Up Media.
- Building a client base.
- Taking on an established brand vs growing a new brand.
And much more!
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Music for The Full Pint Podcast provided by our pal Ben Tuttle, check him out at tenderbubbles.com